This is the official promo video for the Japanese release of You Should Know By Now , the second single to be released from the first Ouch! album Life Goes On . The year was 1994 and this was the height of Ouch!’s success in Japan. During that year, both this and Can’t Stop Looking At You topped Japanese charts. A few months later, Ouch! completed their first far east tour. Live gigs were supplemented by acoustic TV and radio sessions, showcasing the 4-part harmony vocals, for which the band were hailed. The band guested at Tokyo’s very own Cavern, a homage to the Liverpool venue made famous by the Beatles, and the Japanese press concluded that lead singer Kevin Taylor was “the nearest living thing to John Lennon”, quite an accolade!